BLUR Workshop was created with purpose. Even the name reflects our vision. Excellent environments are a natural extension from master planning through architecture to wonderful interior design. This continuity of design, we believe, is where great hospitality environments are created. Our architectural team is focused on leading our overall project teams toward this blurring of disciplines and true integration from planning concepts to detailed design. Through this holistic attitude toward the creation of an environment, BLUR strives to achieve design that is both distinct and harmonious with its place.
OUR STORY
BLUR Workshop is a design focused firm comprised of energetic and visionary professionals with a core leadership that has worked together continuously for up to 30 years. Our organization offers full professional design services for both Interior Design and Architecture. We continuously challenge ourselves to seek out innovative and creative solutions through the exploration of multiple perspectives, challenging industry norms and cross disciplinary collaboration.
Enamored with the pursuit of excellence, BLUR Workshop is guided by the principal of designing without boundaries. No challenge is too complex and we embrace diversity of needs and celebrate these challenges as opportunity. Our collaborative partnership of experienced professionals commit themselves to craft environments both harmonious and distinct.
Our team has continuously been an industry leader in both our design process and the holistic environments that we help create. We believe great design depends on a blurring of exterior and interior, architecture and interior design. We also feel that fully evaluating the complex issue of design often requires a more hands-on design process in which models and mock-ups become integral to our detailed and thoughtful execution. These two core ideologies are at the heart of what we do and who we are.
Successfully crafting the built environment is a complicated endeavor that benefits from a cohesive project team, that includes the creative professionals, owners and operators, and those responsible for constructing. Effective collaboration requires trusting relationships and it is in the building of these relationships where we truly thrive. Much in the way that the interiors, architecture and surrounding context of a well-designed building are able to communicate with and draw inspiration from one another, so too is our approach to team building and communication within the design and project delivery process. Each project demands that we listen, learn, and lead.
Scott Sickeler and Scott Morris lead BLUR Workshop’s Hospitality Architecture Practice. This senior leadership group has 35 and 27 years of experience and has been the lead designer, the Principal in Charge and the Architect of Record for projects internationally and across North America. Together, they engage in every aspect of project delivery, from the initial sketches to the construction administration. Working closely with them is a team of talented and experienced project architects and managers, many of which have been on the core team for over 10 years and they have been instrumental in the design of over $3 billion and 11,500,000 square feet of constructed, award-winning work, delivered in budget and on time without a claim.
Recent completed architectural projects include the 262 key Virgin Hotel in Nashville, the Hotel Indigo on 7-mile Beach in Grand Cayman, and a 320,000 SF expansion of guestroom and banquet facilities for a 5-star resort in Florida. Additional current commission in various stages of design and development include Virgin Hotel and Residences in Miami, a boutique hotel and conference center at the United Stated Air Force Academy, a three-tower mixed use project in the heart of Philadelphia, and The W Hotel Austin with the adjacent Moody Theatre.
Liz Neiswander, AIA, IIDA and Foreman Rogers, IIDA lead BLUR Workshop’s Hospitality Interior Design practice. With 60 years of combined experience, they have led the design on millions of square feet of hospitality and convention center interior designs. Although their focus is interior design, their architectural education gives both Liz and Foreman the background to be a strong influence on the total guest experience, from architecture, to interior design to landscape design. Together Liz and Foreman have won design awards for virtually every design they have done and been published in countless publication with three of their recent projects in Hospitality Design Magazine. These design accomplishments have been done with a focus on value to the client and satisfaction for the guest. As with Scott, Scott, and thier Architecture team, Liz and Foreman enjoy long term relationships with clients that are a result of both her team’s compelling design and the thoughtfulness of the solutions.
Recently completed Interior Design commissions include the IIDA Award-Winning premium spaces at the ground-up Columbus Crew MLS Soccer Stadium and the International Hotel and Property Award winning renovation of Chateau Elan Resort and Winery in north Georgia. Some of our current interior’s projects include the ground up Hilton at the Key in Arlington, VA, three Old Hickory Steak Restaurants for Ryman Hospitality as well the above-mentioned boutique hotel at the Air Force Academy, a Luxury Resort in Grand Cayman, and the W Hotel Austin with the adjacent Moody Theatre.
Our story and our work speak for themselves, and proudly our reputation and previous industry partners happily reiterate this truth. We look forward to helping you realize your vision and exceeding your expectations.